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How a $2 Offer Turned Into a $30 Habit
- Anchoring: players compare prices to what they usually see
- Comfort zone math: Smaller, repeatable payments are easier for players to justify
- Commitment bias: Once the player starts spending, they’re more likely to continue
Olha Semykina
Jul 183 min read


20 Offer Types You Should Know
Offers are everywhere — but not all of them work the same way. Offers can look simple — but behind every Good one , there’s Strategy. In...
Olha Semykina
Jun 267 min read


Not Just Math: Economy That Hooks
When we talk about Game Economy, we often focus on numbers:
- How much things cost?
- How players earn?
But to drive Retention and Revenue, we need to ask deeper questions:
- How do players Engage with the game?
- How do they Spend?
- Why do they Come back?
Olha Semykina
Jun 165 min read


Time Limited Boosters
Do you believe that Time Boosters can increase not just player Engagement, but also Monetization?
Olha Semykina
Nov 13, 20244 min read


Economy of 'Revive VS Boosters'
The Power of Revive Revive mechanics have long been a top feature in Casual and Hybrid Casual games , and for a good reason — they offer...
Olha Semykina
Oct 15, 20246 min read
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