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10 Common LiveOps Mistakes
Mistake #1: Hiding LiveOps from players If players don’t see the event regularly, they won’t keep it in mind. LiveOps needs visibility across the whole loop:event announcement, progress, milestones, rewards, and reminders. If players do not see the value, they will not engage with it. Mistake #2: Underusing the Lose Screen The Lose Screen is one of the most important decision points. If players are about to lose event progress, streaks, currencies, or rewards – show it clearl
Olha Semykina
Jun 122 min read
Ad Monetization Without Killing Retention
Three Ad Types We’ll Break Down Bad Ads kill Retention. Good Ad architecture scales LTV. Ads are often treated as pure negativity. In Hybrid games, that’s a mistake – Ads can support the player and scale revenue without killing retention. The key is to treat ads as a design system : right format, right moment, right pressure. (1) Interstitials Your main tool for coverage – monetizes a large share of players, fast. But it’s also the easiest way to damage retention if you pla
Olha Semykina
Apr 1617 min read
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