Three Ad Types We’ll Break Down Bad Ads kill Retention. Good Ad architecture scales LTV. Ads are often treated as pure negativity. In Hybrid games, that’s a mistake – Ads can support the player and scale revenue without killing retention. The key is to treat ads as a design system : right format, right moment, right pressure. (1) Interstitials Your main tool for coverage – monetizes a large share of players, fast. But it’s also the easiest way to damage retention if you pla